For reference, here's a still of this week's whiteboard. Learn moreHowdy, SEOmoz fans. If you do link building, it's definitely worth watching and definitely worth the cost. Reduce redirects. Moz Local. If you're a vacation site, use all those years of data you've gathered and make some sort of trip estimator. What it does is it basically lets you know when somebody's about to link to you or they have just linked to you. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that. The navigation at the top needs to do a few things. You know you're on a wallet page. Welcome to Whiteboard Friday. Step 3: Build a prioritization spreadsheet. Whiteboard Friday. In the last year, there's been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors' backlinks (like our Link Intersect, LAA or Open Site Explorer tools) and consulting/direct purchase. Learn more Try Moz Pro free. Back in the day, building your own network of sites designed to link to each other and build link popularity was an easy way to help boost your rankings. Link Building. So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months' worth of organic data by month. Be the last click. The closer you. Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough. Community. com. 5 Ways to Get More with Less Through Link Building — Whiteboard Friday. Whiteboard Friday - Using Trust Rank to Guide Your Link Building The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Competitive Research Uncover valuable insights on your organic search competitors. MozBar See top SEO metrics for free as you browse the web. High-Value Tactics, Future-Proof Link Building. The Power of Moz Data via API. Back. We're going to go through eight link building tips in eight minutes. Today we are going over the rules of link building. Either way, having a budget of $200 per month vs. But if you are in the second group, this post should help you evaluate the value of a link. During this process you will also want to determine what type of link building you will need for the project. We're going to be discussing when you should use it and what links you. This week we're chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. 5. 🤷♀️ Link building metrics can be confusing, but we're here to help! mz. In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals. The way to find these pages is by finding a few top industry blogs. Export results to CSV/Excel. This week we're going to chat about links in headers and footers, in navigation versus content, and how that can affect both internal and external links and the link equity and link value that they pass to your website or to another website if you're. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. According to the bible, there are several reasons you should care about local link building: #5 off-site local ranking factor: Quality/Authority of Inbound Links to Domain. "Our link building campaign will help us capture 40% more of the Mozzy. 20 Attributes that Influence a Link’s Value — Whiteboard Friday;. 1. Competitive Research Uncover valuable insights on your organic search competitors. There are some methodologies to do this. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. Community Focus: Find the right audience. Join and build community. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. If you're creative in your searches, you can find these, apply for them, sponsor them or volunteer and almost. Whiteboard Friday | Link Building. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of. For a variety of reasons, some authors—no matter how well. Link Building. com in fresh web explorer along with your brand name and you can find sites that mention you but don’t link to you. Peter J. If you are feeling bold, you can even ask them to link to you using your keywords as anchor text. 2. 0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more. This YouMoz entry was submitted by one of our community members. Easy to Implement Tactics for Local Link Building — Whiteboard Friday. If you have a strong bond with your community, explain the basics of SEO to them and ask them to help you out. Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week we're talking about the pitfalls of doing SEO backlink analysis. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. In this episode of #WhiteboardFriday, Rand Fishkin shows you how to… Moz on LinkedIn: #seo #. Case Studies Explore how Moz drives ROI with a proven track record of success. First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic. We had this very manual link building process where we'd go, "Well, here's a page. It varies from person to person, but let's just say you probably won't master these in your first few months. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Number one, strive for engagement. Read this post 5 Ways to Get More with Less Through Link Building — Whiteboard Friday. #8 off-site local ranking factor: Quality/Authority of Inbound Links to. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In this post, I'll try to cover some of the interesting major new services, as well as present. See full list on moz. The Power of Moz Data via API. Complete Local SEO Management. That being said, there now appears to be a much larger number of companies in the $10-$50k per month bracket when you compare this. Learn more Try Moz Pro free. find an . The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. mR – mozRank, SEOmoz’s metric similar to PageRank. Either way, having a budget of $200 per month vs. Techniques that once worked are now penalized. Easy to Implement Tactics for Local Link Building — Whiteboard Friday. Today we're going to talk a little bit about social media and using social to earn links. Link Building | On-page SEO | Whiteboard Friday. This isn't to say that one needs $2,000 to build links, but for the purpose of this article it helps to keep things in. Broken link building is a very popular practice that works on the premise of helping webmasters fix their broken links by providing a superior alternative for them to link to. There's a lot of savvy sort of folks at the intersection of SEO and content marketing who are. See critical SEO metrics as you browse the web with. However, you can customize a few settings before you do so. 7. Learn more Try Moz Pro free. The Fundamentals of Crawling for SEO – Whiteboard Friday. More Free SEO. Link Explorer is over 20x larger and 30x fresher than our legacy. The more quality backlinks you build, the more likely you are to rank for your target keywords in Google. Welcome to another edition of Whiteboard Friday. Approach link building with a relationship in mind and you're sure to have a better chance of success. The page has 36 backlinks, many of which were built through link building efforts. 12 Scalable Link-Building Tactics. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. During this process you will also want to determine what type of link building you will need for the project. SEO Cycle of Link Building Despair. If you're a vacation site, use all those years of data you've gathered and make some sort of trip estimator. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Here's an example:The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Today we're going to be talking about a big topic — Google's Disavow Tool. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. MozBar See top SEO metrics for free as you browse the web. 4. Moz Local. This week we're chatting about the attributes that influence a link's value and which ones we might still need to care about. Moz Pro. Join Us! By: Abby Webb. In our 2016 survey, the percentage of Agency respondents versus In-House has actually increased. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. Optimize for page speed. 💸 Moz fans, and welcome to another edition of Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The first one is basically looking for links that come from your own name, your brand name, your domain name potentially, and the names of the founders or people who run your company. Executed correctly, giving something away is one that gets close to fulfilling that promise. Linkbuilding: can't do it alone, can't not do it! While some people may prefer to avoid interaction with people they don't see every day, others flourish when communicating with strangers. 2 weeks–1 month: Execute! It’ll take awhile to write all the emails you need to write, and respond to the feedback you get. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. ECS 660, University of Victoria • Victoria, BC. If you don’t agree, well, it’s at least my favorite. Ignite your SEO career with Moz Academy!🔥 Master the art of on-page optimization, link-building strategies, SEO analytics, and more. The Power of Moz Data via API. In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. This week we're talking about guest blogging strategies. I'm Cyrus Shepard. You know you're on a wallet page. Strategies and Examples — Moz; Every Link Building Tactic you Need to Know in 2016 — SEJ . The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Competitive Link Research Tool (SEOmoz Pro Members only) Competitive Link Research Tool. Competitive Research Uncover valuable insights on your organic search competitors. Google’s local algorithm demands different tactics for link building. Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. MozBar See top SEO metrics for free as you browse the web. Please keep your comments TAGFEE by following the community etiquette. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday. Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. New Feature: Moz Pro. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. Majestic SEO (Paid) When it comes to link building, getting your emails opened is half the battle. This week we're chatting on some of the changes that Google has made that are forcing marketers to invest more and more in building loyal audiences before they do SEO. The Power of Moz Data via API. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Link [lingk] noun: anything serving to connect one part or thing with another. Figure out a tool that would be beneficial to the sites you're targeting. We've included some of our favorite episodes here, and find the. But there is a little confusion around what's okay to do as far as links and what's not. Mike lays out a very scalable way to build links for just about any business. November 20, 2023. 🤷♀️ Link building metrics can be confusing, but we're here to help! mz. 5 Ways to Get More with Less Through Link Building — Whiteboard Friday moz. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. But you've got to have a base of links. Alt Attributes vs. Community. Firstly, 12 months traffic data. If no information is returned, then you are a. You might find yourself going super deep into technical SEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome to another edition of Whiteboard Friday. Now, this keyword is so good because it actually fits into the funnel at the middle or at the bottom. The first one is a strong psychological nudge that you own and control 100% of the time, and that is really branding and naming conventions. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Today we're going to talk a little bit about content marketing and specifically this giant myth, this misconception that exists in the content marketing field about how the practice really works. MozBar See top SEO metrics for free as you browse the web. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So let me walk you through why and how Moz's link data for the last few. Preparing a link building campaign often involves helping the client refine their goals in order to be able to effectively measure the campaign. Oct 5, 2015 - Explore KAFE | Time Saving Tips for th's board "Moz - Whiteboard Friday", followed by 519 people on Pinterest. Good personalized outreach is impossible to scale effectively, and it's. I hope this edition of Whiteboard Friday has been helpful. More Free SEO Tools Explore all the free SEO tools Moz has to offer. edu and . But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. com. I'm not trying to condemn any particular method of link building. Read this post. MozBar See top SEO metrics for free as you browse the web. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Complete Local SEO Management. More Free SEO. This is one of my favorite ways to do link building in general, link earning in general, and that is to leverage your network to help attract those links, shares, traffic, endorsements, etc. Today we're talking about link building and specifically four tactics that are relatively creative, not talked about a ton in the SEO sphere, that can help you get some direct links to virtually any kind of site. This Whiteboard Friday video. In fact there is a large amount of information and reports because of all those penalties since the latest Panda and so on. A lot of people in the SEO field have this idea that, hey, the first thing that I should do when I am trying to do some link building is see who is ranking in the top ten. The rankings rise, in the case where a page is ranking position four, a new link. Implementation Phase 2. Link Building. Comparing link metrics against top competitors. cm/3wdg0VW #. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. Mention the name of the website if you can. Well, then I might make another version, risk-averse-linkbuilding, and then in my out linking. If you're creative in your searches, you can find these, apply for them, sponsor them or volunteer and almost. Competitive Research Uncover valuable insights on your organic search competitors. 1. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Hey, Moz fans. We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. Given the importance of link. Miracle shares valuable insights on establishing your brand's online identity and dominating the SERPs in this informative Whiteboard Friday. It’s quick and easy and it helps to build trust and legitimacy for your local business, and helps your business in local search rankings. It's got to help people: Understand and know where they are in the site structure, especially if you have a more complex site. If you sell huge ticket items this doesn't work so well, but for sites where a typical item or purchase is in the right ballpark (e. The field of SEO is flush with both of these personality types, though to an outsider it could seem like SEO is. Click on the whiteboard image above to open a high resolution version in a new tab!Step 1 - Gain deep insight. You cannot build good quality links for a lifestyle brand in the same. You can also link to them through the other formats of you. DmT – Domain mozTrust, SEOmoz. Whiteboard Friday. The reason this is important is because. Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. Calling your product, your brand, your series. Join Us! By: Dr. Eric was one of the pioneers of the SEO industry. Competitive Research Uncover valuable insights on your organic search competitors. 1. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. The reason this is so important is because you're going to take a lot of time and effort to put together a marketing plan. On Page Semantic Optimisation. Links – Raw number of links (SEOmoz data) Deep Links - % of root domains that link to content that isn’t home page. A lot of people in the SEO field have this idea that, hey, the first thing that I should do when I am trying to do some link building is see who is ranking in the top ten. I’ve provided common SEO deliverables that support each of these steps; however, this is by no means an exhaustive list. Explore how Moz drives ROI with a proven track record of success. The reason this is important is because. On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t. . The Power of Moz Data via API. Hey, SEOmoz fans! Welcome to another edition of Whiteboard Friday. This time around, Google has - among other things - improved their ability to detect scraper sites and. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right, Alex, and for that. The first step is typically level-setting based on what we can learn from available data. Video transcription by Speechpad. 8K subscribers Subscribe 45K views 8 years ago #WhiteboardFriday Much of. Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. So, how do we exactly build non. some types of article marketing are really scammy. Moz Local. You might find yourself going super deep into e-commerce SEO. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right,. While I love Google docs, for this example I recommend downloading a CSV and. I've just presented at MozCon, and we did 35 ways to get links in 35 minutes. Your brand name, domain name, and founder's/execs names. Link Building | Whiteboard Friday. Competitive Research Uncover valuable insights on your organic search competitors. Direct Find and Replace. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. Today we're going to talk about link building, and we're going to talk about five tactics to get more from less with your link building. LINK BUILDING. edu site with a department page or sports team page that looks like crap. It's here! Google has released Panda update 2. More Free SEO. Tip 1: Reviews. 4. Today we're talking about link building and specifically four tactics that are relatively creative, not talked about a ton in the SEO sphere, that can help you get some direct links to virtually any kind of site. Select “from [External Pages Only]”. Are you implementing the best strategies for building local links? 🖇️. More Free SEO. You've worked hard to get here, but this is the most precarious part of the equation. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Power of Moz Data via API. 1. Happy New Year!. Selecting pages for a targeted-impact link building campaign. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. It's also a review type of content. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. #1 - Awards. The Best of Whiteboard Friday 2022. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Advanced SEO typically involves technical concepts that are somewhat advanced,. This is the modus operandi for link building. Click the “Create Alert” button, and alerts will be sent to your selected inbox going forward. Google’s local algorithm demands different tactics for link building. The past 12 months have been brutal for many traditional forms of link building. Learn more Try Moz Pro free. Join Us! By: Amin Forout. For reference, here's a still image of this week's whiteboard. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Power of Moz Data via API. So I will be talking to you about how to map your keywords to your user intent and the buyer's journey, so showing you a good framework to use when you're building out your strategy, doing your keyword research, and sort of want to give that. November 22, 2023. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. #1 - Awards. ��♀️ Link building metrics can be confusing, but we're here to help!Whiteboard Friday | Link Building A little creativity and smart tactics can uncover high-quality link building opportunities. If you are in the local space, you're going to want to check out Google Maps, which can send a tremendous amount of traffic. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will. More Free SEO. New Feature: Moz Pro. Link Building. #1. I've checked out the whiteboard Friday edition of. C. This week I want to talk a little bit, philosophically, about something that's happened with the Web, that's happened as a result of how Google is keeping up with webspam and how their algorithms are evolving. Guest blogging, legitimate article sharing, and similar tactics are great and sustainable linkbuilding practices, but making up terrible article content and passing it off as something people should read or link to is both bad. One thing that hasn’t changed is my view that. Link building for local SEO. Take our all-in-one SEO toolset for a spin. Whiteboard Friday. Through there, you can use a tool like Moz Local or Yext for that. This means expanding your repertoire. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. One, yes, you should fix broken links. Linking root. Oli Gardner (of Unbounce) displayed a playful writing style. If you are feeling bold, you can even ask them to link to you using your keywords as anchor text. Explore how Moz drives ROI with a proven track record of success. Competitive Research Uncover valuable insights on your organic search competitors. The first one is best of keyword. We've included some of our favorite episodes here, and find the. This is one of the best ways to start a link building campaign and can lead to positive results, some of the best tools for this job are: Open Site Explorer (Free / SEOmoz Pro Members) OSE. First-party games often constitute a casino's most valuable. Easy to Implement Tactics for Local Link Building — Whiteboard Friday. So let's get started here. , co-citation -. Link building is a line item which can be switched on and off. Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Whiteboard Friday · October 22, 2015 · · October 22, 2015 · ·Fix 1: How to reclaim links using Open Site Explorer. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time with members of different teams from different. Nowadays though, link farming is an almost surefire way to get yourself into some big trouble with the engines. Now, this is an awesome tactic to use for link building. Moz first published the Beginner's Guide to Link Building in 2014. Sitewide, Reciprocal, and Directory links often have a bad rap because in the last several years they've largely become synonymous with cheap, spammy, dishonest, and largely useless scam SEO offers. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Link-building is an essential part of #SEO, but it can be a frustrating, tedious process. 😕 or you don't what makes a good link-building metric and how to use multiple ones together. As marketers and SEOs we all have asked our selves at one time or another how we can use Social Media to build links. Be cool about it—a simple "Hey, I thought you'd like this, check it out" is often enough. How to build links to free lessons: Contextual links from externally distributed content – cite your extensive free lessons whenever you contribute to other blogs through guest blogging. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Register a memorable domain for it like springbreakbeaches. Link Building. Howdy, SEOmoz fans and welcome to another edition of Whiteboard Friday. It also helps a website be discovered (click-through visitors. 2d. . Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. This fantastic video link bait slideshare shows how you can incorporate video into your link building strategy for around $1500. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. This week we're chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link building. 83% of users with access needs limit their shopping to websites that they know are barrier-free. This is an opportunity for publishers to get a mobile head start. 4. The local search algorithm is different, so local link building is different. Social Media abuse. MozBar: The essential SEO toolbar. Content Marketing Whiteboard Friday; Catalysts for Earning Natural Links & Link Conversion Rates; What Kind of Content Gets Links in 2012; Old tactics done right. Explore how Moz drives ROI with a proven track record of success. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Keyword Explorer: The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site. Maybe that does help. For more information, please contact Hood Web Management at (206) 905-4053, by email at [email protected] essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. New Feature: Moz Pro. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. I prefer "link earning" — a phrase I’ve borrowed from Danny Sullivan’s legendary rant and Rand Fishkin’s Whiteboard Friday — but I see no reason why our efforts and successes should be constrained by links. 3) Web Tools. com Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. I look forward to discussing more details about anchor text in the comments and hope to see you again all next week for another edition of Whiteboard Friday. STEP 4: The Link Request. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. 1. DO fix broken links. Offer to redesign, adhering to University guidelines. They either (a), pursue and take any link from anywhere or (b), research and scrutinize every potential link opportunity. I call it the link building cycle. SEO's Dilemma – Link Building vs. In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. Welcome to another edition of Whiteboard Friday. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of gardening.